We all love that squeaky-clean, crystal-clear water pouring out of our RO purifier. It feels safe, right? But what if we told you that this “pure” water might be sneakily harming your health?
Let’s dive deep into the truth behind RO water—what it removes, what it wastes, and how it could be part of a much bigger health concern in India.
The Hidden Trade-Off – RO Purifies, But At What Cost?
Sure, Reverse Osmosis (RO) filters out harmful stuff—but in the process, it also removes good stuff. We’re talking about essential minerals like calcium, magnesium, and potassium that your body needs.
TDS Drop: RO-treated water often has a Total Dissolved Solids (TDS) level of less than 10 mg/L—way below the healthy threshold.
Result? Water that’s too “empty” to nourish your body.
The Vitamin D Puzzle – Are You Drinking Your Way into Deficiency
Despite all the sunlight in India, 70–90% of us are Vitamin D deficient (The Lancet, 2018). RO water could be partly to blame.
Here’s how:
- Low calcium = low Vitamin D activation
- Drinking demineralized water may cause calcium to leach from your bones to balance the internal mineral loss.
- Less calcium = less effective Vitamin D, which affects your bone health, immunity, and mood.
The Waste Problem – How RO Hurts the Planet Too
Not only is RO water lacking minerals, but it’s also incredibly wasteful. For every 1 liter of purified water, 3 liters go down the drain (BIS, 2020).
In a water-scarce country like India—where per capita water availability is just 1,545 m³ (CWC, 2021)—this is not sustainable.
What the World’s Doing Right (And We’re Not)
While India still promotes RO like a magic solution, other countries have moved on.
- 🇩🇪 Germany and 🇫🇷 France have banned RO for public drinking water due to its demineralizing nature.
- 🇪🇺 The EU Drinking Water Directive ensures that tap water retains enough minerals (TDS 100–300 mg/L) for health support.
They’ve figured it out. It’s time we do too.
Better Options Than RO – Here’s How to Sip Smarter
Don’t ditch safe drinking water—but don’t sacrifice nutrients either. Consider switching to:
- Natural Spring or Mineral Water – Rich in calcium, magnesium, and potassium.
- UV Filtration – Kills germs without zapping your minerals.
- Re-mineralized RO – Purify, then add the good stuff back in.
TL;DR: RO Isn’t the Villain—but It’s Not the Hero Either
Think about it: Is “ultra-pure” water really what your body needs—or is it a health illusion?
Your water should hydrate you AND nourish you.
Make the Switch – Go Mineral, Stay Magical
Say goodbye to empty hydration. Try Jivo Mineral Water—naturally packed with calcium, magnesium, and potassium. It’s time your water worked with your body, not against it.