In 2024, the sunflower oil market in India reached 2.7 million tons and by 2033, it is expected to grow at a CAGR of 6.3%, reaching 5.0 million tons, according to IMARC.
After palm oil and soybean oil, sunflower oil is the third most consumed cooking oil in India. It is especially popular in the southern states, and domestic production is limited. To meet its growing demand, India mainly imports sunflower oil from Russia, though Ukraine has also been a significant supplier in the past.
Sunflower oil has become a household name in Indian kitchens, and its cold-pressed variant is gaining immense popularity. With a growing focus on health, sustainability, and flavour, cold-pressed sunflower oil stands out as one of the best cold-pressed cooking oils in the Indian market. But what makes it so special? Let’s dive into the 15 reasons why cold-pressed sunflower oil is a popular cooking oil in India.
15 Reasons Why Cold-Pressed Sunflower is Popular in India
In 2023, the Indian cold-pressed oil market recorded a consumption volume of nearly 12.56 million litres, including sunflower, groundnut, and sesame oils. Cold-pressed sunflower oil holds a notable share within this segment, although it represents only a small fraction of the overall sunflower oil market, which remains dominated by refined oils. However, it is gradually gaining popularity. Let us explore the reasons behind the growing popularity of cold-pressed sunflower oil in India.
1. Retains Natural Nutrients
Cold-pressed sunflower oil is extracted without heat or chemicals, preserving its natural nutrients. Unlike refined oils, which lose essential vitamins and antioxidants during processing, cold-pressed oil retains vitamin E, healthy fats, and other nutrients that are good for your body. This makes it one of the healthy cooking oils for health-conscious Indians.
2. Heart-Healthy Fats
Sunflower oil is rich in polyunsaturated fatty acids (PUFAs), particularly omega-6 fatty acids, which are known to support heart health when consumed in moderation. The cold-pressing process ensures these healthy fats remain intact, making it a great choice for those looking to maintain cholesterol levels and promote cardiovascular wellness.
3. High Smoke Point for Versatile Cooking
One of the reasons cold-pressed sunflower oil is among the best cooking oils in India is its high smoke point. With a smoke point of around 225°C, it’s suitable for various Indian cooking methods, including deep frying, sautéing, and tempering. This versatility makes it a go-to oil for preparing everything from crispy pakoras to flavorful curries.
4. Mild Flavour Enhances Dishes
Cold-pressed sunflower oil has a light, nutty flavor that doesn’t overpower the taste of your food. This subtle taste complements Indian spices and ingredients, allowing the natural flavors of vegetables, meats, and masalas to shine through. It’s perfect for everyday cooking, from stir-fries to gravies.
5. Rich in Antioxidants
The cold-pressing process preserves antioxidants like vitamin E and phenolic compounds in sunflower oil. These antioxidants help fight free radicals in the body, reducing oxidative stress and supporting overall health. For Indians looking for healthy cooking oils, this is a major reason to choose cold-pressed sunflower oil.
6. No Harmful Chemicals
Unlike refined oils, which undergo chemical processing using solvents like hexane, cold-pressed sunflower oil is extracted mechanically. This ensures the oil is free from harmful chemicals and additives, making it a safer and more natural choice for families across India.
7. Supports Skin and Hair Health
Cold-pressed sunflower oil isn’t just for cooking—it’s also a popular ingredient in beauty routines. Rich in vitamin E, it nourishes the skin and hair when used topically. Many Indians use it as a natural moisturizer or hair oil, adding to its popularity as a multi-purpose product.
8. Sustainable and Eco-Friendly
The cold-pressing method is environmentally friendly, requiring less energy and producing minimal waste compared to refining processes. With growing awareness of sustainability in India, many consumers prefer cold-pressed sunflower oil for its eco-conscious production, making it one of the best cold-pressed cooking oils in India.
9. Ideal for Indian Diets
Indian cuisine is diverse, with dishes ranging from light stir-fries to rich, oil-heavy gravies. Cold-pressed sunflower oil fits perfectly into this culinary landscape. Its light texture and neutral flavour make it suitable for preparing everything from North Indian curries to South Indian dosas.
10. Boosts Immunity
The nutrients in cold-pressed sunflower oil, particularly vitamin E, may play a role in strengthening the immune system. A strong immune system is essential for staying healthy, especially in today’s fast-paced world. Incorporating this oil into your diet can help support your body’s natural defenses.
11. Locally Sourced and Widely Available
India is one of the largest producers of sunflowers, particularly in states like Karnataka, Maharashtra, and Andhra Pradesh. This makes cold-pressed sunflower oil widely available and affordable. Its local sourcing also appeals to consumers who prefer supporting Indian farmers and products.
12. Supports Weight Management
When consumed in moderation, cold-pressed sunflower oil can be part of a balanced diet, which may be helpful in managing weight. Its healthy fats provide energy without contributing to unhealthy weight gain, making it a preferred choice among those seeking healthy cooking oils for mindful eating.
13. Improves Digestive Health
Cold-pressed sunflower oil is light and easy to digest, making it suitable for people with digestion problems. Unlike other heavier oils, it doesn’t leave you feeling bloated, which is why it’s often recommended for preparing wholesome Indian meals that are gentle on the digestive system.
14. Long Shelf Life
Cold-pressed sunflower oil has a decent shelf life when stored properly, away from heat and sunlight. This makes it a practical choice for Indian households, where bulk buying is common. Its stability ensures you can stock up without worrying about spoilage.
15. Aligns with Ayurvedic Principles
Ayurveda, India’s ancient system of medicine, emphasizes natural and minimally processed foods. Cold-pressed sunflower oil aligns with these principles due to its pure, unrefined nature. Many Ayurvedic practitioners recommend it for cooking and therapeutic uses, adding to its appeal in India.
How to Choose the Best Cold-Pressed Sunflower Oil
When shopping for cold-pressed sunflower oil, look for brands that emphasize quality and transparency. Check for labels that mention “100% cold-pressed” or “unrefined” to ensure you’re getting a pure product. Opt for oils packaged in dark glass bottles or tins to protect against oxidation. Supporting local or organic brands can also ensure you’re getting a fresh and sustainably produced product.
Jivo’s Cold-Pressed Sunflower Oil
One brand that stands out in the Indian market is Jivo Cold-Pressed Sunflower Oil. Often recommended as one of the best cold pressed sunflower oils in India, Jivo Wellness offers a high-quality, chemical-free product extracted using traditional cold-pressing techniques to retain its natural nutrients and flavour. It’s a popular choice for health-conscious consumers due to its purity and versatility.
- 100% Natural and Chemical-Free: Extracted without chemicals or refining, ensuring purity and safety for daily cooking.
- Rich in Vitamin E and Antioxidants: Packed with vitamin E and fortified with vitamins A and D, it supports skin health, immunity, and overall wellness.
- High Smoke Point: Ideal for roasting, frying, baking, and deep-frying, making it versatile for Indian and global cuisines.
- Heart-Healthy Fats: Contains monounsaturated and polyunsaturated fats, which help maintain healthy cholesterol levels and promote cardiovascular health.
- Eco-Friendly Packaging: Available in environmentally friendly packaging, such as 1L and 5L bottles or cans, designed to preserve freshness.
- Mild and Pleasant Flavour: Its light, neutral taste enhances dishes without overpowering their natural flavours, perfect for Indian cooking.
Jivo’s commitment to quality and health makes it a trusted choice for families who are looking for the best and healthy cooking oils in India.
Tips for Using Cold-Pressed Sunflower Oil
- Store Properly: Keep the oil in a cool, dark place to maintain its freshness and nutrient content.
- Use Moderately: While it’s one of the healthy cooking oils, moderation is key to balancing fat intake.
- Experiment in Recipes: Try it in salads, marinades, or even baking for a healthier twist.
- Combine with Spices: Its mild flavour pairs well with Indian spices like cumin, turmeric, and coriander.
The Future of Cold-Pressed Sunflower Oil in India
As more Indians prioritize health and sustainability, the demand for cold-pressed sunflower oil is only expected to grow. With its rich nutrient profile, eco-friendly production, and versatility, it’s poised to remain a staple in kitchens across the country. Whether you’re a home cook or a health enthusiast, this oil offers something for everyone.
FAQs
What is sunflower oil?
Sunflower oil is a vegetable oil extracted from sunflower seeds (Helianthus annuus), rich in unsaturated fats like linoleic and oleic acids, and high in vitamin E.
Is sunflower oil good for health?
Yes, sunflower oil is good for health when consumed in moderation as part of a balanced diet. It is light, rich in vitamin E, and packed with heart-healthy fats that support overall wellness.
Is sunflower oil good for hair?
Yes, sunflower oil is good for hair. It contains vitamin E and essential fatty acids that helps moisturize, reduce frizz, add shine, and supports scalp. Regular use may help strengthen hair, improve smoothness, and protect against damage.
Which oil is better groundnut or sunflower?
Groundnut oil is richer in monounsaturated fats and has a balanced fatty acid profile, while sunflower oil is higher in polyunsaturated fats and vitamin E. Both are healthy options, especially when cold-pressed for maximum nutrient retention.
What is cold pressed sunflower oil?
Cold-pressed sunflower oil is extracted by mechanically pressing sunflower seeds under minimal heat, without the use of chemicals.
Conclusion
Cold-pressed sunflower oil has earned its place as one of the best cold-pressed cooking oils in India for good reason. From its heart-healthy fats to its eco-friendly production, it ticks all the boxes for modern consumers. Brands like Jivo make it even easier to choose a high-quality, natural product that supports both health and taste. Whether you’re cooking a traditional Indian meal or experimenting with global cuisines, this oil brings flavour, nutrition, and sustainability to the table. So, the next time you’re looking for a healthy and versatile cooking oil, consider reaching for cold-pressed sunflower oil—it’s a choice you won’t regret.